Switzerland's ravishing landscapes demand immediate action – grab boots, leap on board, toot bike bell and let spirits rip. Skiing and snowboarding in Graubünden, Bernese Oberland and Central Switzerland are winter choices. When pastures turn green, hiking and biking trails abound in glacier-encrusted mountain areas and lower down along lost valleys, glittering lake shores and pea-green vineyards. View the grandeur from a hot-air balloon or parachute, or afloat a white-water raft. Then there's those must-do-before-death experiences like encountering Eiger's chiselled north face up close or reaching crevassed ice on Jungfraujoch. Most extraordinary of all, you don’t need to be a mountaineer to do it.

Land of Lakes to Mountains

Few places invite self-indulgence quite as much as Switzerland. Whether you’re into Alpine action, cool urban cities, lakeside pursuits or hiking through green fields, you’ll find a way to treat yourself here. Roam its charming castles and villages, soak in mountain spa waters, pause for a schnapps or hot chocolate in a chalet strewn with geranium boxes, admire the views on a mountain train between pine wood and glacial peak, or glide silently on skis around the pyramid-shaped Matterhorn. This small, landlocked country of four languages was an essential stop on every 18th-century Grand Tour, it was the place where winter tourism was born and where Golden Age mountaineers scaled new heights, and it has continued to captivate travellers ever since.

An essential stop on every 18th-century Grand Tour

Look beyond the chocolate, cuckoo clocks and yodelling – contemporary Switzerland, land of four languages, is all about once-in-a-lifetime journeys, heart-racing Alpine pursuits and urban culture.

Customized travel to Switzerland. Hike the Alps epic peaks, train ride across rolling hills, or get dip into glacial lakes. Local travel. Responsible travel.